OLIVE HILL – The Carter County Farmers’ Market has partnered with Anthem Blue Cross and Blue Shield Medicaid in Kentucky to launch “Kids Bucks,” an initiative that provides local families financial support to purchase locally grown fruits and vegetables while supporting the region’s agricultural community.
“At Anthem, we are dedicated to whole-person care and believe that food is medicine. Access to nutritious food is critical to maintain health and wellbeing,” said Leon Lamoreaux, President, Anthem Blue Cross and Blue Shield Medicaid in Kentucky. “Food insecurity remains a leading, unmet health-related social need, and that’s why we are joining forces with local agricultural communities to help Kentucky families reach their full potential for good health through food and nutrition.”
Through Kids Bucks, children and their families can visit their nearby farmers market on select days, participate in a brief educational activity, and redeem between $5 and $10 in Kids Bucks to purchase onsite fresh fruits and vegetables. Farmers can exchange Kids Bucks at the county extension office for reimbursement.
“Kids Bucks is a tremendous asset for both Kentucky families and farmers,” said Erin Barker, Program Assistant at the Carter County Extension Office. “By walking away with fresh produce, kids put their learnings into action and lay the groundwork for an even brighter future for themselves and their community.”
Carter County is the first of multiple farmers’ markets across the state that will host the Kids Bucks program.